Wednesday, September 17, 2008

Google Chrome: Effects Adsense Search !

Google Chrome: Will it effect Google Adsense for Search Publishers? May Cause low earnings to AdSense for Search Publishers.

We all know that Google Chrome is the New Browser launched by Google etc etc.. It has a lots of good features and exciting browsing speed.. It will help the users in many ways.

But does Google Chrome has any side effect on AdSense for Search Publishers in any way?

Webmasters used to provide a Google AdSense Search Box on each and every page and including Error Pages like 404 etc..

So the visitors used to search through the search box provided by the webmaster.. Got the search results along with Ads.. So more chances of clicking the Ads.. More earnings for the Adsense for Search Publishers..

Google Toolbar became popular and many users got it installed onto their browsers.. This caused a bit of hitch in the earnings of the AdSense for Search Publishers as most of the people started to use the toolbar search instead of search box on the webpages.. The feature "Search from Address Bar" also caused some similar effect to the AdSense For Search Publishers.

With the awarenes of privacy, spyware, adware, trojans etc might have caused many people to remove the installed toolbars even though it was provided by trusted companies including Google.. Some Spyware Detectors and Removers even listed the toolbars as spywares.. So the surfers again started to use the Search box on the webpage as they started to remove many toolbars installed onto their browsers.. This caused a small rise in the earnings to the Publishers.

The release of Google Chrome has added more to the reputation, sentiments and among the users as Google has provided Great products like Google Earth, Picasa, Desktop, Sketch Up, AdSense, AdWords, Apps, Mail, GTalk, Orkut, Blogger, etc. etc. etc. etc. and now Google Chrome. We all know that Google is the Most popular seach engine. The word "Google" now has become synonymus to "Search" in the web terms.

So this will make the users again to use the inbuilt Search feature but in a very great extent as the browser is provided by Google and no need to install any Toolbars from different provider..

This will Add a lot to the Google's Revenue.. As the Revenue generated from the Ads in the Search will belong only to the Google. There is no need to share the revenue generated from the AdSense for Search with other publishers as the results are due to inbuilt search box and not from the AdSense for Search Publisher as it is not on the Web page.

One day Google may make a policy and may not pay for the clicks of the Ads displayed in the results by the use of AdSense for Search Box where Google Chrome is the Browser. "When there is an inbuilt search, why would the user use the search box on the web page? May be the publisher himself generating search results and clicking on Ads!"

Who knows.. What will Happen..?

But For the Internet surfers Google has provided a very good tool..

What ever it may be.. Google is Really Great ! - Lokesh


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